Mobile Sales Applications and Other ERP Tools for Sales Reps

July 23, 2014

sales-rep-erp-toolsTraditionally being a sales rep meant going to door to door to sell product, attending trade shows, showing product demos and cold calling prospects in order to meet quotas. Even though modern sales reps may perform some of the same tasks, a successful sales rep will do more than just sell product.  Instead they will work to develop long-term partnerships with their clients, challenging them to implement processes and technology to improve their businesses and achieve their goals. This means sales reps must nurture clients before, after, and during the sale, and establish themselves as an expert in the industry. With social media and the internet, it is more important than ever for sales reps and companies to differentiate their businesses by the service they offer, knowledge they provide and relationships they develop.  Information previously only available to sales reps is now accessible to anyone with access to the internet and today 93% of the buying process starts with an internet search.

“Sales is an outcome, not a goal. It’s a function of doing numerous things right, starting from the moment you target a potential prospect until you finalize the deal.” 

Jill Konrath, Author of the Best Selling Book Snap Selling

As a business owner, it is important to employ the right processes and provide your sales team with the appropriate tools in order to develop these types of partnerships with clients.  Having sales tools that are a part of your back-end ERP system will help sales reps in the field, while still maintaining a single database for other departments in the company.

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Using Business Intelligence Tools to Drive Decision Making

July 15, 2014

business intelligence toolsWhen you think about Business Intelligence (BI), a number of things may come to mind – analytics, data mining, event processing, benchmarking, performance management, predictive analysis and reporting fall under this umbrella term. Generally speaking, Business Intelligence refers to any tool or technology that can turn raw information into something meaningful for business owners. It is the ability to extract actionable insight from the internal and external data available to an organization, for the purpose of supporting decision making and improving corporate performance.

While BI systems can provide a world of benefits to companies that implement the appropriate tools, there are some common barriers faced by small or medium-sized organizations in doing so. For example, tight budgets, and limited human resources can make it difficult to commit the time to evaluating your businesses’ BI needs, and implementing the systems to manage them. To overcome these limitations as well as other barriers, focus on 4 critical areas to ensure successful BI adoption into your organization:

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3 Things I Learnt About eCommerce at IRCE

July 7, 2014

IRCE 2014

By Samantha Hornby

A couple of weeks ago we attended IRCE 2014 – the world’s largest eCommerce conference and exhibition in Chicago, IL.  This year’s show celebrated the 10th Anniversary of IRCE and showcased more than 600 solutions providers and had over 6000 attendees.  The great thing about IRCE is that it not only gives vendors a chance to speak with attendees and hopefully close some sales, but it also gives vendors an opportunity to network with one another, forge new partnerships and learn about new technology and trends in the industry. As a first time exhibitor, it was a great learning experience for Blue Link and we have highlighted some of what we learnt below.

1. There are A LOT of eCommerce packages available

Although a simple Google search will confirm the fact that there are dozens of eCommerce platforms available in the market, at this year’s IRCE show specifically, there were over 80 eCommerce platforms exhibiting!  With this much information and choice it can be overwhelming for first time attendees to distinguish between platforms and chose one that is best for their company.  Even those who did their research before may have encountered several platforms that they didn’t know existed. This is a common problem when searching for software and sometimes having too much choice can leave companies to not make any decision at all.

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